I'm Alyssa—an end-to-end product strategist & designer that cares a great deal about the evolving needs of people.
Featured work
About me
I'm not your typical UXD (however I hope you've had the pleasure of working with one). I'm a researcher, strategist and designer with 10+ years creating, implementing, and successfully delivering human-centered products. I focus on significantly complex problems where the product suite or business strategy typically is not defined and have shipped everything from bold multi-year visions to scrappy iterative releases that move the needle.
My approach to product design is grounded in research and collaboration. I believe that the best results come from understanding the end-user and working closely with the team, reducing friction for both in the process.
I'm naturally very curious and am continuously learning best practices. Right now I'm diving deeper into behavioral science. Uncovering why anyone does anything really butters my toast. I'm also an art, music, fitness and meditation buff.

Experience
Senior Software Product Designer
Amazon Web Services
March 2021–today
Senior UX Designer, New Product Development
Volkswagen Group of America
April 2018–March 2021
Senior Experience Designer
SapientRazorfish
April 2016–April 2018
UX Designer / Graphic Designer / Project Manger
Marketing for Change
January 2010–April 2016





