I'm Alyssa—an end-to-end product strategist & designer that cares a great deal about the evolving needs of people.

About me

I'm not your typical UXD (however I hope you've had the pleasure of working with one). I'm a researcher, strategist and designer with 10+ years creating, implementing, and successfully delivering human-centered products. I focus on significantly complex problems where the product suite or business strategy typically is not defined and have shipped everything from bold multi-year visions to scrappy iterative releases that move the needle.

My approach to product design is grounded in research and collaboration. I believe that the best results come from understanding the end-user and working closely with the team, reducing friction for both in the process.

I'm naturally very curious and am continuously learning best practices. Right now I'm diving deeper into behavioral science. Uncovering why anyone does anything really butters my toast. I'm also an art, music, fitness and meditation buff.

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Experience

Senior Software Product Designer

Amazon Web Services

March 2021–today

Senior UX Designer, New Product Development

Volkswagen Group of America

April 2018–March 2021

Senior Experience Designer

SapientRazorfish

April 2016–April 2018

UX Designer / Graphic Designer / Project Manger

Marketing for Change

January 2010–April 2016

Expertise

Design execution

Qualitative and quantitative reseach

Product strategy

Collaboration and mentorship

Vision spearheading

Certifications

UX Certificate
Nielsen Norman Group

Making Great Hiring Decisions
Amazon

200-hour Meditation Teacher Training
Three Jewels NYC

200-hour Yoga Teacher Training
Down Dog Yoga